Рекомендована цитата для цієї публікації:
Lohosha R., Mazur K., Alieksieieva O., Babyna O., Babyn I., Belkin I., Germaniuk N., Gontaruk Y., Harbar Z., Kubai O., Koval O., Pidlubnyi V., Trapaidze S. Peculiarities of marketing activities of agrarian enterprises in the conditions of martial law. Monograph. – Primedia eLaunch, Boston, USA, 2023. – 257 p.
URL: https://isg-konf.com/979-8-88992-685-6/.
TABLE OF CONTENTS
| 1. | Lohosha Roman
MECHANISMS OF STRATEGIC MANAGEMENT OF MARKETING ACTIVITIES OF AGRIBUSINESS ENTITIES UNDER MARTIAL LAW |
7
|
| 2. | Mazur Kateryna, Alieksieieva Olha
DEVELOPMENT OF ECOLOGICAL MARKETING IN THE SPHERE OF PRODUCTION OF BIOFERTILIZERS |
30
|
| 3. | Babyna Olha, Ihor Babyn
PROSPECTS AND ASSESSMENT OF THE DEVELOPMENT OF MARKETING ACTIVITY OF AGRICULTURAL ENTERPRISES OF UKRAINE |
49
|
| 4. | Belkin Igor
MARKETING ACTIVITIES OF UKRAINIAN COMPANIES IN TODAY'S CONDITIONS |
86
|
| 5. | Germaniuk Natalia
FEATURES OF ORGANIZATIONAL SUPPORT OF MANAGEMENT OF COMPETITIVENESS OF AN ENTERPRISE |
121
|
| 6. | Gontaruk Yaroslav
MANAGEMENT OF THE PROCESSING AND SALE OF SOLID HOUSEHOLD WASTE AS A DIRECTION OF ENSURING ECOLOGICALLY EFFECTIVE DEVELOPMENT OF TERRITORIAL COMMUNITIES |
153
|
| 7. | Harbar Zhanna, Kubai Oksana
FEATURES OF SALES SYSTEM MANAGEMENT IN ENTERPRISES OF AGRICULTURE |
177
|
| 8. | Koval Olena
FORMATION OF A MARKETING STRATEGY FOR THE SALE OF PRODUCTS OF AN AGRICULTURAL ENTERPRISE |
202
|
| 9. | Pidlubnyi Vladyslav
MANAGEMENT OF MARKETING INFORMATION CYBER SECURITY IN THE CONDITIONS OF MARTIAL LAW |
210
|
| 10. | Trapaidze Sofiia
DIRECTIONS FOR IMPROVING MARKETING MANAGEMENT OF AGRO-INDUSTRIAL PRODUCTION IN THE REGION |
227
|
| REFERENCES | 243 |