Recommended citation:
Bondarenko V., Romat Ye., Omelianenko O. Implementing modern internet marketing tools in agricultural enterprises. Monograph. – Primedia eLaunch, Boston, USA, 2024. – 184 p.
| CHAPTER 1. STAGES AND THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF INTERNET MARKETING DEVELOPMENT IN AGRICULTURAL ENTERPRISES |
7 |
| 1.1. IT technologies and peculiarities of their implementation in the online activities of agricultural enterprises | 7 |
| 1.2. Description of trends in the development of online activities for agricultural enterprises | 25 |
| 1.3. Methodological principles of forming a strategy for using digital marketing for agricultural enterprises | 41 |
| Conclusions to Section 1 | 53 |
| CHAPTER 2. ANALYSIS OF AGRICULTURAL ENTERPRISE (MHP) ONLINE MARKETING ACTIVITIES AND THE CURRENT STATE OF USE OF MODERN INTERNET MARKETING TOOLS |
55 |
| 2.1. Identification of trends in the Ukrainian agrarian sector in the context of the development of marketing activities on the Internet | 55 |
| 2.2. Research of the marketing environment and the state of marketing activities of agricultural enterprises (MHP) | 63 |
| 2.3. Assessment of the use of Internet technologies in the marketing activities of agricultural enterprises | 63 |
| Conclusions to Section 2 | 102 |
| CHAPTER 3. DIRECTIONS FOR IMPROVING ONLINE MARKETING ACTIVITIES OF AGRICULTURAL ENTERPRISES ON THE INTERNET | 105 |
| 3.1. The main advantages and prospects for the introduction of Internet marketing in the marketing activities of agricultural enterprises | 105 |
| 3.2. Formation of a complex of online marketing activities on the Internet and social networks as a modern direction of development of marketing activities of agricultural enterprises |
120 |
| 3.3. Improving the effectiveness of the use of Internet marketing tools in the marketing activities of agricultural enterprises (MHPs) | 130 |
| Conclusions to Section 3 | 145 |
| CONCLUSIONS | 148 |
| REFERENCES | 154 |
| APPLICATIONS | 172 |