Рекомендована цитата для цієї публікації:
Mazur K., Babyna O., Babyn I., Germaniuk N., Нarbar Z., Нarbar V., Hontaruk Y., Bondarenko V., Krasnyak O., Kubai O., Kvaterniuk A., Lohosha R. Marketing research of agricultural enterprises: theoretical and practical aspects. Monograph. – Primedia eLaunch, Boston, USA, 2022. – 336 p.
Available at : DOI - 10.46299/979-8-88680-819-3
TABLE OF CONTENTS
| 1. | Mazur K.¹
ORGANIZATION OF THE SYSTEM OF MARKETING MANAGEMENT OF AGRICULTURAL ENTERPRISES ¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University |
7
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| 2. | Babyna O.¹
MANAGEMENT OF MARKETING ACTIVITIES OF AGRICULTURAL ENTERPRISES ¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Vinnytsia, Ukraine |
40
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| 3. | Babyna O.¹, Babyn I.²
ORGANIZATION OF MARKETING ACTIVITIES AT MILK-PROCESSING ENTERPRISES OF UKRAINE ¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Vinnytsia, Ukraine ² Department of machinery and equipment for agricultural production of Vinnytsia National Agrarian University, Vinnytsia, Ukraine |
72
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| 4. | Germaniuk N.¹
ORGANIZATION'S PERSONNEL MARKETING MANAGEMENT ¹ Department of Agrarian Management and Marketing Vinnytsia National Agrarian University |
108
|
| 5. | Нarbar Z.¹, Нarbar V.²
MANAGEMENT OF MARKETING ACTIVITIES OF AGRICULTURAL ENTERPRISES ¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Ukraine, Vinnytsia ² Department of Economics and International Relations of Vinnytsia Trade and Economic Institute STEU |
142
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| 6. | Hontaruk Y.¹, Bondarenko V.²
FORMATION OF MARKETING MODELS OF AGRICULTURAL ENTERPRISES FOCUSED ON THE PRODUCTION OF BIOFUELS ¹ Department of Agrarian Management and Marketing Vinnytsia National Agrarian University ² Department of Marketing Vinnytsia Trade and Economic Institute State University of Trade and Economics
|
185
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| 7. | Krasnyak O.¹
SALES POLICY IN THE ENTERPRISE MARKETING SYSTEM ¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Vinnytsia |
218
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| 8. | Kubai O.G.¹
FORMATION OF THE MARKETING PROGRAM OF AGRICULTURAL ENTERPRISES ¹ Department Agrarian Management and Marketing, Vinnytsia National Agrarian University Ukraine, Vinnytsia |
253
|
| 9. | Kvaterniuk A.¹
INNOVATIVE DEVELOPMENT OF THE СROP INDUSTRY BASED ON THE MARKETING APPROACH ¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Ukraine, Vinnytsia |
291
|
| 10. | Lohosha R.¹
CONCEPTUAL BASES OF DEVELOPMENT OF MANAGEMENT OF MARKETING ACTIVITY OF AGRARIAN ENTERPRISES ¹ Department of Agrarian Management and Marketing Vinnytsia National Agrarian University |
297
|
| REFERENCES | 320 |