Marketing research of agricultural enterprises: theoretical and practical aspects

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Mazur K., Babyna O., Babyn I., Germaniuk N., Нarbar Z., Нarbar V., Hontaruk Y., Bondarenko V., Krasnyak O., Kubai O., Kvaterniuk A., Lohosha R. Marketing research of agricultural enterprises: theoretical and practical aspects. Monograph. – Primedia eLaunch, Boston, USA, 2022. – 336 p.
Available at : DOI - 10.46299/979-8-88680-819-3

URL: https://isg-konf.com/marketing-research-of-agricultural-enterprises-theoretical-and-practical-aspects/.

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TABLE OF CONTENTS

1. Mazur K.¹

ORGANIZATION OF THE SYSTEM OF MARKETING MANAGEMENT OF AGRICULTURAL ENTERPRISES

¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University

7

 

2. Babyna O.¹

MANAGEMENT OF MARKETING ACTIVITIES OF AGRICULTURAL ENTERPRISES

¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Vinnytsia, Ukraine

40

 

3. Babyna O.¹, Babyn I.²

ORGANIZATION OF MARKETING ACTIVITIES AT MILK-PROCESSING ENTERPRISES OF UKRAINE

¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Vinnytsia, Ukraine

² Department of machinery and equipment for agricultural production of Vinnytsia National Agrarian University, Vinnytsia, Ukraine

72

 

4. Germaniuk N.¹

ORGANIZATION'S PERSONNEL MARKETING MANAGEMENT

¹ Department of Agrarian Management and Marketing Vinnytsia National Agrarian University

108

 

5. Нarbar Z.¹, Нarbar V.²

MANAGEMENT OF MARKETING ACTIVITIES OF AGRICULTURAL ENTERPRISES

¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Ukraine, Vinnytsia

² Department of Economics and International Relations of Vinnytsia Trade and Economic Institute STEU

142

 

6. Hontaruk Y.¹, Bondarenko V.²

FORMATION OF MARKETING MODELS OF AGRICULTURAL ENTERPRISES FOCUSED ON THE PRODUCTION OF BIOFUELS

¹ Department of Agrarian Management and Marketing Vinnytsia National Agrarian University

² Department of Marketing Vinnytsia Trade and Economic Institute State University of Trade and Economics

 

185

 

7. Krasnyak O.¹

SALES POLICY IN THE ENTERPRISE MARKETING SYSTEM

¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Vinnytsia

218

 

8. Kubai O.G.¹

FORMATION OF THE MARKETING PROGRAM OF AGRICULTURAL ENTERPRISES

¹ Department Agrarian Management and Marketing, Vinnytsia National Agrarian University Ukraine, Vinnytsia

253

 

9. Kvaterniuk A.¹

INNOVATIVE DEVELOPMENT OF THE СROP INDUSTRY BASED ON THE MARKETING APPROACH

¹ Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University, Ukraine, Vinnytsia

291

 

10. Lohosha R.¹

CONCEPTUAL BASES OF DEVELOPMENT OF MANAGEMENT OF MARKETING ACTIVITY OF AGRARIAN ENTERPRISES

¹ Department of Agrarian Management and Marketing  Vinnytsia National Agrarian University

297

 

  REFERENCES 320