Рекомендована цитата для цієї публікації:
Holovnia О., Zakharova T., Lopatiuk R., Melnyk S., Prylutskyi A., Stavska U., Tabenska O. Problems and prospects of development of hotel and restaurant and tourist industry in the conditions of integration processes. Monograph. – Primedia eLaunch, Boston, USA, 2022. – 333 p.
TABLE OF CONTENTS
| 1. | Holovnia Оlena
CHAPTER 1. MODERN TRENDS AND DYNAMICS OF THE EUROPEAN MARKET OF TOURIST SERVICES IN THE CONDITIONS OF GLOBALIZATION |
8
|
| 1.1 | IMPACT OF THE COVID-19 PANDEMIC ON THE EUROPEAN MARKET OF TOURIST SERVICES | 8 |
| 1.2 | SEGMENTATION AND ORGANIZATION OF THE TOURIST DEMAND MARKET IN EUROPEAN COUNTRIES | 28 |
| 1.3 | MARKETING CHANNELS OF COMMUNICATION IN RURAL GREEN TOURISM OF THE EUROPEAN MARKET | 36 |
| 2. | Zakharova Tetiana
CHAPTER 2. WAYS OF FORMING THE TOURIST IMAGE OF UKRAINE: GLOBAL EXPERIENCE AND IMPLEMENTATION PROSPECTS |
47
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| 2.1 | TOURIST IMAGE AS A SOURCE OF COMPETITIVENESS OF THE REGION | 47 |
| 2.2 | EVALUATION OF THE EFFECTIVENESS OF MEASURES TO IMPROVE THE MANAGEMENT OF ENTERPRISES IN THE TOURISM INDUSTRY IN THE CONDITIONS OF EUROPEAN INTEGRATION | 52 |
| 2.3 | THE INFLUENCE OF CERTIFICATION OF HOTEL AND RESTAURANT BUSINESS SERVICES ON WAYS OF FORMING THE TOURIST IMAGE OF UKRAINE | 61 |
| 2.4 | OPTIMIZATION OF MEASURES AND MECHANISMS OF IMPLEMENTATION OF INFORMATION SYSTEMS, AS AN EFFECTIVE METHOD FOR CREATING A TOURIST IMAGE OF THE COUNTRY | 70 |
| 3. | Lopatiuk Ruslana
CHAPTER 3. PRACTICAL ASPECTS OF IMPROVING THE MANAGEMENT SYSTEM OF HOSPITALITY INSTITUTIONS |
90
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| 3.1 | INTRODUCTION OF NEW ELEMENTS OF INNOVATIVE MODELS FOR HOTEL FACILITIES | 90 |
| 3.2 | The impact of innovation on the development of hotel and restaurant enterprises | 99 |
| 3.3 | Application of economic and mathematical models for the restaurant enterprise management | 116 |
| 3.4 | Personnel management as an effective tool for improving the work of hospitality industry enterprises | 123 |
| 4. | Melnyk Svitlana
CHAPTER 4. TECHNOLOGIES AND INNOVATIONS THAT ARE CHANGING THE RESTAURANT BUSINESS |
140
|
| 4.1 | MODERN TRENDS OF THE RESTAURANT BUSINESS | 140 |
| 4.2 | THE ROLE OF EVERYDAY AND HEALTHY FOOD IN THE RESTAURANT BUSINESS | 143 |
| 4.3 | PROBLEMS OF FINDING AND RETAINING STAFF IN THE PUBLIC CATERING MARKET | 148 |
| 5. | Prylutskyi Anatoly
CHAPTER 5. CURRENT TRENDS AND DIRECTIONS OF DEVELOPMENT OF THE TOURISM INDUSTRY |
155
|
| 5.1 | BUSINESS TOURISM IN MODERN CONDITIONS OF THE INTEGRATION ENVIRONMENT | 155 |
| 5.2 | TRENDS OF THE DEVELOPMENT OF MEDICAL TOURISM | 163 |
| 5.3 | TOURISM INDUSTRY IN THE AGE OF DIGITALIZATION | 174 |
| 6. | Stavska Uliya
CHAPTER 6. INNOVATIVE ACTIVITY IN THE RESTAURANT INDUSTRY |
180
|
| 6.1 | THE ROLE AND ESSENCE OF INNOVATION IN THE RESTAURANT BUSINESS | 180 |
| 6.2 | INCREASE MEASURES EFFICIENCY OF RESTAURANT WORK | 195 |
| 6.3 | RECOMMENDATIONS FOR OPTIMIZATION OF IMPLEMENTATION INNOVATIVE MANAGEMENT TECHNOLOGY | 200 |
| 6.4 | FORMATION OF COMPETITIVE ADVANTAGES OF THE RESTAURANT BUSINESS | 208 |
| 7. | Tabenska Oksana
CHAPTER 7. INFRASTRUCTURAL SUPPORT OF THE HOSPITALITY INDUSTRY IN THE CONDITIONS OF GLOBAL ECONOMIC INTEGRATION |
223
|
| 7.1 | INFRASTRUCTURAL PROVISION OF THE HOSPITALITY INDUSTRY IN CONDITIONS OF INTEGRATION | 223 |
| 7.2 | INTERNATIONAL MARKET OF SERVICES | 247 |
| 7.3 | MODERN TRENDS IN THE DEVELOPMENTOF THE HOSPITALITY INDUSTRY | 277 |
| REFERENCES | 316 |