Рекомендована цитата для цієї публікації:
Lohosha R., Mazur K., Hontaruk Y., Babyna O., Babyn I., Belkin I., Bereziuk S., Нarbar Z., Germanyuk N., Kolesnik T., Kubai O., Prylutskyi A., Furman I., Yaremchuk N., Pidlubnyi V., Koval О., Revkova A. Management of marketing activities of agricultural formations in the conditions of European integration. Monograph. – Primedia eLaunch, Boston, USA, 2022. – 398 p.
TABLE OF CONTENTS
| 1. | Lohosha Roman
METHODOLOGICAL BASES OF THE MECHANISM OF ENSURING THE EFFICIENCY OF AGRARIAN ENTERPRISES’ MARKETING ACTIVITIES |
8
|
| 2. | Mazur Kateryna
PROSPECTIVE DIRECTIONS OF DEVELOPMENT OF MARKETING IN THE AGRICULTURAL PRODUCTS MARKET OF VINNYTSIA REGION IN THE CENTER OF EUROPEAN INTEGRATION |
30
|
| 3. | Hontaruk Yaroslav
IMPROVEMENT OF THE MECHANISM OF ANALYSIS AND PLANNING OF MARKETING ACTIVITIES OF AGRO-INDUSTRIAL COMPLEX ENTERPRISES IN THE FIELD OF FOREIGN ECONOMIC ACTIVITY IN THE CONDITIONS OF EUROPEAN INTEGRATION |
49
|
| 4. | Babyna Olha, Babyn Ihor
MODERN ASPECTS OF MARKETING MANAGEMENT ACTIVITIES OF AGRICULTURAL ENTERPRISES |
82
|
| 5. | Belkin Igor
COMMUNICATION ETHICS AS ONE OF THE COMPONENTS OF MARKETING COMMUNICATION POLICY |
107
|
| 6. | Bereziuk Sergiy
DEVELOPMENT AND IMPLEMENTATION OF A RATIONAL MARKETING STRUCTURE OF ENTERPRISES IN THE FRUIT AND VEGETABLE INDUSTRY IN THE CONDITIONS OF EUROPEAN INTEGRATION |
124
|
| 7. | Нarbar Zhanna
USE OF INTERNET TECHNOLOGIES WHEN PROMOTING GOODS ON THE INTERNATIONAL MARKET |
143
|
| 8. | Germanyuk Natalia
PECULIARITIES OF MANAGEMENT OF COMPETITIVENESS OF ENTERPRISE IN SUCH MIND |
170
|
| 9. | Kolesnik Tatyana, Mazur Kateryna
THE RESEARCH OF THE REGIONAL DEVELOPMENT TRENDS IN UKRAINE |
205
|
| 10. | Kubai O.G.
ENSURING COMPETITIVENESS OF AGRICULTURAL ENTERPRISE SUPPLY CHAINS IN THE CONTEXT OF THE DEVELOPMENT OF EUROPEAN INTEGRATION PROCESSES |
220
|
| 11. | Prylutskyi A.M.
FEATURES OF MARKETING AN AGRO-TOURISTIC PRODUCT |
268
|
| 12. | Furman Irina
THEORETICAL AND METHODOLOGICAL ASPECTS OF RESEARCHING THE MARKETING ENVIRONMENT OF THE ENTERPRISE |
295
|
| 13. | Yaremchuk Natalia
PECULIARITIES OF FUNCTIONING OF THE GRAIN MARKET OF UKRAINE IN THE CONDITIONS OF THE WORLD FOOD CRISIS |
330
|
| 14. | Pidlubnyi Vladyslav
THE USE OF MODERN INTERNET RESOURCES AND SERVICES IN THE PLANNING OF MARKETING ACTIVITIES OF AGRARIAN ENTERPRISES |
339
|
| 15. | Koval Оlena
THE CONCEPT OF FORMING THE MARKETING STRATEGY OF AGRICULTURAL ENTERPRISES |
362
|
| 16. | Revkova Anna
MARKETING OF THE REGION AS A TOOL FOR ATTRACTING INVESTMENT |
370 |
| REFERENCES | 377 |