Рекомендована цитата для цієї публікації:
Bondarenko V., Barylovych O., Helevei O., Skakun O., Heraimovych V., Korniіchuk T., Lutsii O., Lutsii I., Nahorna O., Ostapchuk A., Riabchyk A., Vyshnivska B., Zbarskyi V. Marketing activities of enterprises of the agro-industrial sector in the conditions of war. Monograph. – Primedia eLaunch, Boston, USA, 2023. – 361 p.
TABLE OF CONTENTS
| 1. | Bondarenko Valerii
MARKETING OF REGIONAL DEVELOPMENT INVESTMENTS IN THE CONTEXT OF INTERNATIONAL DIVERSIFICATION |
8
|
| 2. | Barylovych Olena
INTERNET MARKETING TOOLS IN COMMUNICATION ACTIVITIES OF MILK PROCESSING ENTERPRISES |
35
|
| 3. | Helevei Oleksandr, Skakun Oleksandr
IMPLEMENTATION OF MARKETING INFORMATION SYSTEMS IN AGRICULTURAL ACTIVITIES OF ENTERPRISES |
59
|
| 3.1.1 | RESEARCH OF CLOUD SERVICES AND MACHINE LEARNING ALGORITHMS IN MARKETING INFORMATION SYSTEMS | 59 |
| 3.1.2 | IMPLEMENTATION OF SERVICES BASED ON NEURAL NETWORKS TO PROMOTE PRODUCTS OF AGRICULTURAL ENTERPRISES | 68 |
| 4. | Heraimovych Violeta
MARKETING RESEARCH OF THE MEAT MARKET AND MEAT PRODUCTS IN UKRAINE |
77
|
| 5. | Korniіchuk Tymofii
INVESTMENT ATTRACTIVENESS OF AGRICULTURAL ENTERPRISES AS A PREREQUISITE FOR THE IMPLEMENTATION OF INNOVATIVE DEVELOPMENT STRATEGIES |
124
|
| 5.1 | ABSTRACT | 124 |
| 5.2 | THE ROLE OF AGRICULTURE IN HUMAN LIFE | 125 |
| 5.3 | SUBSTANTIATION OF THE RELEVANCE OF THE STUDY OF INVESTMENT ATTRACTIVENESS IN THE FIELD OF AGRICULTURE | 127 |
| 5.4 | THE CONCEPT OF "INVESTMENT" | 128 |
| 5.5 | VOLUME OF INVESTMENT IN AGRICULTURE | 133 |
| 5.6 | FORMATION OF INNOVATIVE DEVELOPMENT STRATEGIES | 138 |
| 5.7 | CONCLUSIONS AND PROSPECTS | 146 |
| 6. | Lutsii Olexander, Lutsii Ivan
ANALYSIS OF RESEARCH ON THE FACTORS OF WAR'S IMPACT ON MARKETING COMMUNICATIONS |
148
|
| 7. | Lutsii Olexandr
THEORETICAL AND METHODOLOGICAL ASPECTS OF BRAND MANAGEMENT AT THE ENTERPRISE |
175
|
| 8. | Nahorna Olena
MARKETING ACTIVITIES ENTERPRISES OF THE SUGAR INDUSTRY: PRE-WAR AND WAR PERIODS |
221
|
| 9. | Ostapchuk Anatolii
INSTITUTIONAL ENVIRONMENT IN REPRODUCTION OF PRODUCTION POTENTIAL OF FARMS |
239
|
| 10. | Riabchyk Alla
INTERNATIONAL MARKETING ACTIVITY: THEORETICAL, METHODOLOGICAL AND PRACTICAL ASPECTS |
265
|
| 10.1 | THE ESSENCE AND FEATURES OF INTERNATIONAL MARKETING ACTIVITY | 265 |
| 10.2 | STRUCTURE AND STRATEGIES OF THE INTERNATIONAL MARKETING COMPLEX | 275 |
| 10.3 | TECHNOLOGIES AND PROCESSES OF BRAND FORMATION IN THE FOREIGN MARKET | 297 |
| 11. | Vyshnivska Bogdana
STUDY OF PR ACTIVITIES OF UKRAINIAN COMPANIES ON THE INTERNET |
309
|
| 12. | Zbarskyi Vasyl
PREREQUISITES FOR THE FORMATION OF THE LAND MARKET IN FARMS |
328
|
| 12.1 | MAIN DIRECTIONS OF DEVELOPMENT OF THE FARM LAND MARKET | 328 |
| 12.2 | MARKETING SUPPORT FOR THE FUNCTIONING OF FARMS | 334 |
| REFERENCES | 349 |