Recommended citation:
Ivanova S. A. Creative Strategies for Information Activities: From Meaning Construction to Strategic Decisions. – Primedia eLaunch, Boston, USA, 2026. – 121 p.
| TABLE OF CONTENTS | |
| INTRODUCTION | .6 |
| PART I. THEORETICAL FOUNDATIONS OF CREATIVE WORK WITH INFORMATION |
|
| Chapter 1. Information Beyond Fixation: Why Creativity Is Becoming a Necessity | 12 |
| 1.1. Information Overload and Cognitive Collapse | 12 |
| 1.2. Why Information Does Not Automatically Lead to Understanding | 15 |
| 1.3. Text-Centric Management and Decision-Making Paralysis | 18 |
| 1.4. The Limitations of Algorithmic Thinking | 21 |
| 1.5. From Information Processing to Meaning Construction | 24 |
| Chapter 2. Creativity as a Cognitive Technology | 26 |
| 2.1. Creativity and the management of creativity | 26 |
| 2.2. Philosophical Foundations of Creativity (Plato, Aristotle, Nietzsche, Bergson, Deleuze) | 29 |
| 2.3. The Psychology of Creativity (Gilford, Torrance, Csikszentmihalyi, Boden, Sawyer) | 30 |
| 2.4. Creative Thinking and Divergent Cognition | 31 |
| 2.5. Creativity as a Mechanism for Overcoming Uncertainty | 32 |
| Chapter 3. Visual Thinking and Image-Centered Cognition | 34 |
| 3.1. The Visual Turn in Contemporary Knowledge | 34 |
| 3.2. The Image as a Pre-textual Form of Understanding: Unknown → Image → Assimilation → Text → Stability |
36 |
| Chapter 4. The Formula of Meaning | 40 |
| 4.1. Meaning as a Measurable Category | 40 |
| 4.2. Why Creativity Determines a System’s Strategic Capability | 41 |
| PART II. CREATIVE TECHNOLOGIES OF INFORMATION ACTIVITY | |
| Chapter 5. Creative Technologies: Evolution and Application | 44 |
| 5.1. The Historical Evolution of Creative Search Methods | 44 |
| 5.2. Creative Methods as Mechanisms for Managing Meaning | 45 |
| Chapter 6. Creative Technologies in Public Administration | 53 |
| 6.1. Administrative Rigidity Diagnostics | 53 |
| 6.2. Transition from prescriptive administration to scenario-based management | 54 |
| 6.3. Image-centered management models | 54 |
| 6.4. The Architecture of Trust in Public Communication | 54 |
| 6.5. Governance Transformation Framework
6.6. Institutionalization of Creative Management |
55
57 |
| Chapter 7. Creative Technologies for Business: A Comparative Analysis with Public Administration |
61 |
| 7.1. Diagnosing Managerial Rigidity | 61 |
| 7.2. From Operational Management to Scenario Thinking | 61 |
| 7.3. Value-Centered Models in Business | 61 |
| 7.4. The Architecture of Trust: Market vs. Society | 62 |
| 7.5. Management Transformation: From Control to Adaptability | 62 |
| 7.6. Institutionalizing Creativity in Business | 62 |
| Chapter 8. Creative Technologies in Advertising, PR, and Media as a Tool for Managing Attention |
65 |
| 8.1. Constructing Meaning in Branding | 66 |
| 8.2. Semantic Barriers and Thesaurus Conflicts | 68 |
| 8.3. Neurobranding and Emotional Architecture | 69 |
| 8.4. Creative PR in Times of Crisis | 69 |
| 8.5. Visual Persuasion and Media Dramaturgy | 71 |
| 8.6. The Audience as a Co-Creator of Meaning | 72 |
| Chapter 9. Applied Models and Practical Framework Models for Public Administration | 76 |
| 9.1. Diagnostic Matrix of Communication Systems | 78 |
| 9.2. The Model of Meaning Generation | 80 |
| 9.3. Governance Transformation Framework | 82 |
| 9.4. Scenario-Based Management Model | 88 |
| 9.5. Practical Recommendations for Implementation | 92 |
| CONCLUSION | 98 |
| GLOSSARY OF KEY TERMS | 101 |
| REFERENCES | 104 |
| APPENDICES | 107 |